We are thrilled to announce that Victor Mids, illusionist and creator of the popular television show Mindf*ck, has joined as the official ambassador of the Museum of Illusions Amsterdam!
Victor is both an illusionist and a doctor (non-practicing), and is known for his innovative blend of science and magic. With his concept, Neuromagic, he combines illusion, psychology, medicine, and magical techniques to playfully show us how susceptible our brains are—and how easily our perception and senses can be tricked.
As ambassador, Victor Mids will work closely with us to strengthen our mission: sharing the science behind illusions with a wide audience in an accessible, interactive, and playful way. His expertise and fascination with perception align perfectly with what the Museum of Illusions stands for: combining mind-bending optical illusions with fun, immersive learning experiences that spark curiosity and wonder. Just like Victor, we believe in making science engaging and interactive—encouraging people of all ages to explore, question, and be amazed. This shared passion makes him a natural fit for our museum and an inspiring partner in bringing the magic of perception to life.
In the coming year, Victor will collaborate with us to organise a series of special public activities and events—exclusively for visitors to the Museum of Illusions Amsterdam. You will also regularly see him popping up on our social media channels, where he'll be creating unique content full of mind-bending illusions, surprising insights, and magical moments!
"I'm really excited to be collaborating with this new museum in this beautiful location in Amsterdam. It's magic!" – Victor Mids
And that's just the beginning... We have some impressive things planned — so stay tuned! Want to stay up-to-date on all the activities with Victor Mids? Follow us on social media or subscribe to our newsletter!